Bitpanda Partners with NFL Europe for the 2024-2025 Season: A Strategic Move
In an exciting development coinciding with the resumption of the National Football League (NFL) season for 2024-2025, Bitpanda has announced a significant partnership with the American football league for Europe. The co-founder and CEO of Bitpanda, Eric Demuth, expressed his enthusiasm for the collaboration, stating, 'I love football, I love the NFL. American football is increasingly captivating Europeans, so it is only logical for us to partner with the NFL. Through this collaboration, we aim to share the excitement and energy of American football with the Bitpanda community.'
As part of this strategic agreement, Bitpanda, the NFL's new trading partner, will activate its rights around games relocated to Germany since 2022. On November 10, the Allianz Arena will host a match between the New York Giants and the Carolina Panthers. Concurrently, Bitpanda has also announced several media agreements with NFL broadcasters such as RTL, DAZN, and beIN SPORTS.
Alexander Steinforth, the General Manager of NFL Germany, commended Bitpanda's vision and energy in supporting football in Germany. He emphasized the shared passion for football as the foundation of this partnership, eagerly anticipating the collaboration set to kick off just in time for the 2024 NFL season launch.
Bitpanda's foray into sports and sports sponsorship is not new, with existing contracts with notable figures like Antoine Dupont, Stan Wawrinka, and even Bayern Munich. This move signifies Bitpanda's commitment to expanding its presence in the sports industry and leveraging the power of sports partnerships to engage with diverse audiences.
The partnership between Bitpanda and NFL Europe marks a strategic move that not only enhances the visibility of American football in Europe but also underscores the growing intersection of sports, technology, and finance. As Bitpanda continues to make waves in the sports sponsorship arena, its collaboration with the NFL sets the stage for an exciting season ahead, promising a fusion of sports entertainment and financial innovation.
